Sticks Today is a mobile application that empowers smokers to take control of their smoking habits and gradually reduce their consumption through personalized planning and curated content. The app utilizes Internet of Things technology to provide users with real-time data on their smoking trends, making it easier for them to track their progress and set realistic goals.
Sticks Today is a global service that supports more than seven languages for users around the world. As the first smoking management application to utilize Internet of Things technology, it has grown to become a trusted resource for smokers looking to quit.
Despite its global growth and customer demand, the app's accessibility did not meet the needs of its users. In particular, the app's data visualization features were not optimized for users with different language preferences and abilities, making it difficult for them to fully benefit from the app's functionality.
Smokers who use "cigarette-type" e-cigarettes such as iQOS devices and are looking for a way to manage and reduce their smoking habits. The app is designed for users of all ages and abilities, with a focus on making the quit smoking journey as simple and user-friendly as possible.
As a member of the design team, my roles and responsibilities included conducting user research, redesigning the UI components, optimizing for support for 7 languages, redefining colors and typography to comply with WCAG 2.0 AA, and creating an intuitive, simple, and motivating user flow. I also worked closely with the development team to ensure that the final design met the technical requirements and constraints of the project.
The scope of the project was to improve the app's accessibility and create a unique and robust design system. The constraints included a tight deadline and the need to support data visualization in multiple languages while maintaining a user-friendly interface.
The project was a success as we were able to improve the app's accessibility and create a unique and robust design system. The key lessons learned were the importance of conducting thorough user research and the need to constantly iterate and test to achieve the best user experience. The app received positive feedback from users, and the client reported an increase in user engagement and retention.
Collect data by researching the market, users, mission, cultures, values, competitors, products and services.
Analyze data collected to identify strengths and weakness, attributes, opportunities and leverage points.
Define brand positioning, essence, core values, mission and architecture
Rapid prototyping, user-testing, set design principles, design UI elements, design touch-points, and iterate.