Pinpoint is a property tech company that designs and provides cutting-edge technology for work spaces that meet the needs of modern businesses. The company's mission is to create a work-sphere ecosystem that helps today's leaders achieve their goals in an optimal environment.
'Space' has no form and no character from the beginning. Space is intrinsically intangible and has infinite potential. These spaces change the ecosystem, and the ecosystem changes the environment.
The challenge of this project was to effectively express Pinpoint's philosophy and expertise in space through visual storytelling on the website.
The target audience for Pinpoint's website is businesses and leaders looking for innovative work spaces and technology solutions.
My responsibilities included designing and developing the website layout and visuals, creating interactive scrolling animations and dynamic content, and ensuring that the website effectively conveyed Pinpoint's philosophy and expertise.
The scope of this project included designing and developing the website, creating interactive scrolling animations and dynamic content, and ensuring that the website was responsive and user-friendly. The constraint of this project was to ensure that the website effectively conveyed Pinpoint's philosophy and expertise in space while being visually engaging.
The members who share the space create a culture, which in turn creates their own colorful work-sphere. The core value of Pinpoint's unconventional nature is like a free material without gravity. We expressed this Pinpoint value with Cinema 4D motion, and we put it on Pinpoint's website, designed to create an experience that allows users to scroll and gradually immerse themselves in Pinpoint's story. Interactive scrolling animations and content dynamically immerse users into the world of Pinpoint.
Collect data by researching the market, users, mission, cultures, values, competitors, products and services.
Analyze data collected to identify strengths and weakness, attributes, opportunities and leverage points.
Define brand positioning, essence, core values, mission and architecture
Rapid prototyping, user-testing, set design principles, design UI elements, design touch-points, and iterate.