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Branding

Ingkle — IIoT Brand eXperience

duration
2 Months
work type
Freelance
overview

Empowering people to connect values with things.

Ingkle, Inc.

Ingkle is a South Korean company that specializes in providing industrial IoT expertise and solutions to manufacturing and environment companies worldwide. The company was previously known as Innobase, and the project was a rebranding effort to establish a new image and identity for the company.

Problem

The challenge for this project was to create an image of a trusted expert while delivering professional solutions for customers. The goal was to establish a reliable brand experience for customers and dissolve "Ingkle-ness" in all touchpoints.

Users & Audience

The target audience for this project was primarily manufacturing and environment companies worldwide who were in need of industrial IoT expertise and solutions.

Roles & Responsibilities

- Defining "Ingkle-ness" and evolving it into a visual language - Building Ingkle's own brand system - Creating a new logo, data visualization, and design systems - Delivering a reliable brand experience to customers

Scope & Constraints

- The project scope included rebranding efforts for the company, including a new logo, data visualization, and design systems. - The project had a tight deadline, and the team had to work efficiently to meet the deadline. - The budget for the project was limited, and the team had to work within the constraints of the budget.

Outcomes & Lessons

- The project was a success, and the rebranding efforts helped establish a new image and identity for the company. - The team was able to deliver a reliable brand experience to customers and dissolve "Ingkle-ness" in all touchpoints. - The project taught the team the importance of clear communication and efficient collaboration to meet tight deadlines and budget constraints.

Before After
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Project Process

1

Research

Conducted research on current branding and target audience to understand customer needs and preferences.

2

Concept Development

Developed concepts for new logo, data visualization, and design systems based on research findings.

3

Design Execution

Executed design of new logo, data visualization, and design systems based on chosen concept.

4

Testing & Evaluation

Conducted user testing to evaluate effectiveness of new branding and make necessary adjustments.

5

Implementation

Implemented new branding across all touchpoints, including company products and marketing materials.

For more about the design process, please contact me separately.
credit

Participants

Alvin Kim
Visual Designer @ Hi-Fi Design Studio
Heather Lee
Design Researcher @ Hi-Fi Design Studio
Julie Lee
Designer @ Hi-Fi Design Studio
Tony Baek
Leader, Designer @ Hi-Fi Design Studio
Jaecheon Kim
CEO @ Ingkle, Inc.
Yunchan Cho
Senior Software Engineer @ Ingkle, Inc.
Thank you.
Tony Baek's signature
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About me

Execution is my mantra.
I design ideas into reality. 🤘

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